A recent Pew Research Center study
found that 66% of people between the ages of 18 and 29 in the United
States own a smartphone, and smartphone usage among all adults is up 10%
year-over-year. Not only that, the number jumps to 68% for people
living with household incomes of $75,000 or higher.
Political campaigns, like any organization or business looking to
gain supporters, are taking note of these statistics. Both the Obama and
Romney camps have revamped their digital strategies to utilize mobile
to its fullest potential.
Mobile Politics,
an app and website that allows U.S. political candidates to interact
with their constituents, estimates that more than 80 million voters in
the United States will access political information critical to their
decision making process via their smartphones. If accurate, this is more
than a 200% increase from the 2008 presidential race.
Whether it’s announcing a vice presidential pick or accepting SMS
donations, mobile is clearly a major player in this year’s election.
Here’s a look at how the presidential contenders and their digital
strategists are working to engage voters through their mobile devices.
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