Is This Apple’s New Logo?

As Apple CEO Timothy D. Cook left the stage at the close of the company’s media event on Wednesday,  rainboytie-dye Apple logo appeared on the huge screen behind him.

When pictures of the logo emerged, speculation erupted on Twitter as to whether or not this could be a new Apple logo. Posts from Gizmodo and VentureBeat have only added to the mystery.

As Apple CEO Timothy D. Cook left the stage at the close of the company’s media event on Wednesday, a rainbowtie-dye Apple logo appeared on the huge screen behind him.

When pictures of the logo emerged, speculation erupted on Twitter as to whether or not this could be a new Apple logo. Posts from Gizmodo and VentureBeat have only added to the mystery.

Some on Twitter speculated that the image was a throwback to thecla Rob Janoff-designed rainbow logo that was used from the 1970s until 1998. But perhaps it’s just a one-time thing, meant to emphasize Apple’s new Retina display on its latest version of the iPad.

Whatever the case, The Huffington Post has reached out to two separate Apple representatives for more information, and will report any response from the company.

And if this is a new logo, it would be the first change in nearly a decade. Apple last changed its logo in 2003, according to Wired, adding a chrome finish to the iconic apple. Apple ditched the rainbow colors in 1998 in favor of a monochromatic apple image.