Former Apple software evangelist Guy Kawasaki thinks that Google+ has a lot in common with Apple.“When I saw Macintosh for the first time it was somewhat of a religious experience for me,” said Kawasaki during a talk at the Google+ Photographer’s Conference Tuesday. “Fast forward about 25 years and I had a second religious experience — which is when I saw Google+ for the first time”
Kawasaki was leading a presentation at the conference on building your brand on Google+. A suggested account, Kawasaki currently has over 2 million people following his posts on the service. He also has 900k followers on Twitter, and a substantial Facebook following.
“When I started Google+ I didn’t need another social media/social networking service,” he said Tuesday. “I had plenty to do with Twitter and Facebook. But when I saw Google + it’s as if scales were removed from my eyes.”
Kawasaki also uses the metaphor of scales being removed from his eyes in his bio on his website when referring to the first time he saw the Apple II.
“I noticed something very parallel between Macintosh and Google+, which is I thought Macintosh is a better computer, it was used by far fewer people, and the experts -– I use experts in quotation marks euphemistically and sarcastically -– the experts were saying that Macintosh would die,” he said. “Fast-forward 25 or 30 years, I saw Google+, thought it was better, fewer people were using it, and the experts were saying it would die.”
Kawasaki says the design of Google+, particularly the white space of it, reminds him of an Apple Store. He also loves the way photos are integrated into your feed in the network, calling it a “religious experience.”
At the peak of his Macintosh career in 1987, Kawasaki wrote a book called ‘The Macintosh Way’ that explained what they were trying to do with Macintosh. Now he’s decided to write another book about a product, Google’s social network, called “What the Plus?” The $2.99 e-book is available now.
“I’ve written about product twice in my life: Macintosh and Google+. That’s how much I love Google+,” said Kawasaki.
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