“How you build the future is you motivate people to pay attention and act, to improve their circumstances and run their own lives”, LinkedIn co-founder and philanthropist Reid Hoffman tells me. That’s why his support of microlending platform Kiva’s kiva.org/free program has a double positive impact. He put up $1 million so 40,000 people could try helping the impoverished via microfinance without spending their own money. They get inspired, while those who receive the microloans can start small businesses and become self-reliant.

“I obviously think Kiva is awesome. The pattern you want is to empower people to invest in themselves.” This makes Kiva much more sustainable than traditional charities that “give a man a fish”. Kiva literally makes that old saying come true as it provides the startup capital so people can start to fish or raise livestock, create a farm, or open a general store or clothing business. Personally, he believes everyone should “do something that’s not for yourself every day”.
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